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Category Archives: Mobile Ads

Firefox for iOS Updated for Speed

Mozilla said it has seen millions of downloads since it released a long-awaited mobile version of its Firefox Web browser for Apple devices in November. Now the company has rolled out an update with what it said are “some big improvements.”

Released yesterday, the latest version of Firefox for iOS features changes aimed at making the browser faster, more flexible and easier to use, according to vice president of Firefox Product Nick Nguyen. For instance, the new browser reduces the impact on processors and memory by double digits, he said.

Writing yesterday on the Mozilla Blog, Nguyen said the new Firefox for iOS received a significant speed boost thanks to the efforts of summer engineer intern Tyler Lacroix. Those improvements will enable users to access Web pages faster with less battery drain, he said.

“In Tyler’s testing, he saw up to 40% reduction in CPU usage and up to 30% reduction in memory usage when using this latest version of Firefox,” Nguyen said yesterday. “Of course, all devices and humans are different so results may vary. Either way, we are psyched to roll out these improvements to you today.”

Another change arriving with this update is a new menu on the Firefox toolbar designed to make it easier for iOS users to add bookmarks, search for text on Web pages and access other frequently used features, Nguyen said. “Navigation in iOS browsers is a huge pain point for users who have come to expect the same seamless experience that’s available on their desktop or laptop,” he said.

Mobile advertising not turning off consumers as smartphone use jumps: Nielsen

People are not as annoyed by mobile advertising as you might think, according to Nielsen, which has released a new audience measurement system aimed at capturing the total digital audience that advertisers could reach in Australia.

The research for online advertising industry body the Interactive Advertising Bureau shows that Australians spend more time browsing websites and apps on their smartphones than on any other device.

They spend more than 28 hours per person per month browsing on mobiles, versus 24 hours on computers and less than 20 hours on tablets, according to Nielsen.

That is even though 18 million people use computers to browse the web versus 13 million browsing both websites and apps on smartphones – which have less screen “real estate”, increasing the risk that advertising could be intrusive.

“I thought I might see a lot of short sessions on mobiles in the data, perhaps where people are annoyed by the mobile advertising early on, but we don’t see it,” said Stuart Pike, Nielsen’s head of digital audience measurement for South-east Asia, North Asia and Pacific.




About Mobile Ad Spending

Mobile advertising (mobile ad) refers to the promotion activities done for marketing a product, service, or a brand by using mobile devices, such as cellphones and tablets, as a medium. Marketing intends to attract potential customers by delivering a message. Mobile ads are the paid form of non-personal announcement of an influential message. Mobile ad spending is calculated on the basis of expenditure made on different advertising formats used by companies, such as search-related, display-related, and message-based advertising.

Global mobile ad spending market to grow at a CAGR of 38.12% over the period 2015-2019.

About the Report

The new report draws attention towards the growing adoption of smartphones and tablets. The number of smartphones shipped around the world was more than 1 billion units in 2014, which is expected to double during the forecast period. The number of tablet users worldwide is also expected to increase over the same period.

“The rapid rise in the use and the sale of smartphones and tablets will support the growth of the mobile ad spending market in the near future,”.

The latest market research report also emphasizes the increased penetration of internet and mobile devices worldwide that has boosted mobile app downloads in the past few years. This is a trend that is expected to continue through to 2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the global mobile ad spending market for the period 2015-2019. To calculate the market size, the report considers the revenue generated through mobile search advertising and mobile display advertising such as banners, in-app, videos, and rich media. The report consolidates revenues generated from the following regions:

• Americas

Global Mobile Ad Spending Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and APAC and EMEA; it also covers the global mobile ad spending market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Market Scope and Calculation of Market Size

The new report covers the present scenario and growth prospects of the global mobile ad spending market from 2015-2019. To calculate the market size, the report considers the revenue generated from mobile search advertising and mobile display advertising that includes banners, video, and rich media.

Key Information Covered in the Report:

Key Vendors:

Chartboost Inc.
Flurry Inc.
MoPub Inc.
Pandora Media Inc.

About Us:

Market Research Store is a single destination for all the industry, company and country reports. We feature large repository of latest industry reports, leading and niche company profiles, and market statistics released by reputed private publishers and public organizations.

Contact US:

Joel John
Suite #8138, 3422 SW 15 Street,
Deerfield Beach, Florida 33442
United States
Toll Free: +1-855-465-4651 (USA-CANADA)
Tel: +1-386-310-3803

Facebook launches Canvas to bring life into mobile ads

The social media giant Facebook on Friday launched Canvas — a new full-screen, immersive mobile ad experience that loads nearly instantaneously when someone taps on a news feed ad – for advertisers across the world.

The new feature allows advertisers to use a mix of video, still images, text and call-to-action buttons to build beautiful and effective brand and product experiences on mobile, the company announced in a blog post on Friday.

“We made the creative community a priority when we designed and built Canvas. It’s a product that represents our commitment to creative craft and delivering the best mobile experience for businesses and people,” said Chris Jones, head of creative technology, Facebook Creative Shop.

Canvas uses the same technology that makes photos and videos load quickly on Facebook, so it loads as much as 10 times faster than the standard mobile web.

“We’re committed to building great mobile experiences for people and doing so also opens up new creative possibilities for advertisers. We’ve invested in engaging experiences like video and the carousel format to empower advertisers with more creative space to share their brand and products on mobile,” read the blog post.

Any advertiser can start building a Canvas as it is easy to build with no code or software required.

Canvas is designed with input from the creative community at every step and is designed to help businesses tell stories and show products on mobile devices in a beautiful way.

“It helps advertisers achieve any objective by giving businesses a fully customizable digital space on which to build multimedia stories,” the post added.

The feature works on both Android and iOS platforms. Within a Canvas, people enjoy moving through digital stories easily.

They can swipe through a carousel of images, tilt to view panoramic images and zoom in to view images in detail, making the Canvas experience immersive and engaging.


Mobile users demand more relevant and creative ads

Of the 3,000 consumers surveyed in the UK, France and Germany by Censuswide for Quantcast, 40% said they wished that mobile ads were more creative and 37% “expect” those ads to be more relevant than those delivered on other devices.

Among younger mobile users there is far more expectation with 47% wanting more relevancy and 51% more creativity.

“By 2018, more time will be spent accessing the Internet on mobile devices than on all other devices combined,” said Matt White, UK managing director, Quantcast.
“For advertisers, connecting with consumers while they are on their mobile phones is becoming a must-do, not a nice to do.

In fact, if mobile advertisers want to dissuade mobile users from using ad blockers they need to heed the demands of consumers. Almost 6 in 10 (59%) said they would be far more accepting of ads on their mobile device if they were more relevant and half say that ads that aren’t relevant damages their overall perception of a brand. As it is, 51% of consumers think that the ads they are currently being exposed to on mobile are more intrusive than those on tablets or desktop computers.

“There is a huge pool of potential buyers behind those screens, but brands need to act now and appropriately engage with the mobile-generation by putting relevancy and creativity at the centre of their mobile strategies,” said White.

O2 CEO says blocking mobile ads isn’t ‘the answer’

Just a few days after Three announced it was going to block mobile ads at the network level, O2’s CEO Ronan Dunne has spoken out against the practice. In an interview with Campaign at MWC, Dunne criticised pop-ups and other “intrusive forms of advertising,” but added that grand-scale blocking wasn’t “the answer.” It’s a slightly different tune than O2 was humming late last year. Days after EE said it was considering ad-blockerson its network, O2’s MD of digital commerce made it clear the carrier was in the advanced stages of assessing the technology itself, and was even testing it with some customers.

And if O2’s apparent U-turn on the subject wasn’t awkward enough, Three’s owner is in the process of acquiring the rival carrier. While that’sfar from a done deal, it could make for some frigid boardroom meetings considering the networks’ conflicting stances. It’s important to note that Three won’t block all ads at the network level, just those deemed intrusive, irrelevant or malware-ridden. O2 isn’t a fan of those types of ads either, but Dunne prefers a more passive approach, encouraging advertisers to commit to the Internet Advertising Burea’s guidelines on responsible ads.

Call it conflict of interest or industry insight, but O2 runs its own advertising platform called Weve, which is doing quite well for itself if last year’s revenue growth is any indication. Online advertising is one of those necessary evils: It keeps websites afloat and mobile games free. But you only have to look at the growing acceptance of ad-blocking tech among huge device makers like Apple and Samsung to see there’s an appetite for a leaner web. Circumventing ad-blockers is a business now, too. Companies have taken to paying their way onto whitelists already, so perhaps O2 will pull another one-eighty if it concludes there’s any money to be made.

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