Just a few days after Three announced it was going to block mobile ads at the network level, O2’s CEO Ronan Dunne has spoken out against the practice. In an interview with Campaign at MWC, Dunne criticised pop-ups and other “intrusive forms of advertising,” but added that grand-scale blocking wasn’t “the answer.” It’s a slightly different tune than O2 was humming late last year. Days after EE said it was considering ad-blockerson its network, O2’s MD of digital commerce made it clear the carrier was in the advanced stages of assessing the technology itself, and was even testing it with some customers.
Mozilla said it has seen millions of downloads since it released a long-awaited mobile version of its Firefox Web browser for Apple devices in November. Now the company has rolled out an update with what it said are “some big improvements.”
Released yesterday, the latest version of Firefox for iOS features changes aimed at making the browser faster, more flexible and easier to use, according to vice president of Firefox Product Nick Nguyen. For instance, the new browser reduces the impact on processors and memory by double digits, he said.
Writing yesterday on the Mozilla Blog, Nguyen said the new Firefox for iOS received a significant speed boost thanks to the efforts of summer engineer intern Tyler Lacroix. Those improvements will enable users to access Web pages faster with less battery drain, he said.
“In Tyler’s testing, he saw up to 40% reduction in CPU usage and up to 30% reduction in memory usage when using this latest version of Firefox,” Nguyen said yesterday. “Of course, all devices and humans are different so results may vary. Either way, we are psyched to roll out these improvements to you today.”
Another change arriving with this update is a new menu on the Firefox toolbar designed to make it easier for iOS users to add bookmarks, search for text on Web pages and access other frequently used features, Nguyen said. “Navigation in iOS browsers is a huge pain point for users who have come to expect the same seamless experience that’s available on their desktop or laptop,” he said.