Category Archives: Video Ads

Unruly partners with Appnexus bring together buyers and sellers of viewable outstream video inventory at scale

Video ad tech company Unruly and AppNexus, the world’s leading independent advertising technology company, today announced a partnership to combine the reach of AppNexus’ video buying platform with the quality and scale of Unruly’s viewable video SSP, UnrulyX™, where 70% of views are delivered across comScore 500 sites.

This new alliance is an important step in ensuring that advertisers and publishers around the world can transact premium outstream video campaigns at scale in a fair and open market.

“Buyers want premium video inventory, but they also demand scale and viewability. The strength of this partnership is that AppNexus buyers have access to premium outstream inventory that is non-interruptive, while simultaneously increasing viewer engagement, brand performance and publisher revenues,” said Unruly Co-CEO, Sarah Wood.

“Now that Google has pulled YouTube inventory from the open market and as Facebook sunsets LiveRail, marketer choice, flexibility, and agility has been greatly restricted,” said Eric Hoffert, SVP, Video Technology, AppNexus. “AppNexus is working fast to bring access to diverse, premium video supply pools like those offered by UnrulyX to our open platform for buyers. Together with Unruly, we’re offering superior reach, greater audience-building, and more transparent pricing to elevate the entire video advertising ecosystem.”

AppNexus buyers will have access to more than a billion monthly viewable outstream video impressions via UnrulyX, from business and news sites such as MarketWatch and The Sun, to sports sites including Goal.com, to lifestyle sites such as Vogue Australia, many of which are exclusive to UnrulyX. The video ad tech company’s SSP delivers user-friendly video formats, giving buyers the opportunity and scale to diversify their digital video buy beyond pre-roll.

According to the Unruly Future Video Survey, 62.1% of viewers globally want to be in control of their video ad experience. UnrulyX offers user-controlled placements on premium publishers’ sites, ideal for advertisers looking for high-impact, viewable ad placements on sites where consumers are already watching and consuming video. Viewability is inherent, as the ad does not begin to play unless 50% of the creative is in-view and always allows the user to skip the ad.

UnrulyX’s in-house brand safety team works closely with trusted partners, including Moat and Integral Ad Science, to verify both viewability levels and human traffic and ensure advertisers’ creatives will only appear in brand safe environments. The company is also compliant with TAG’s Quality Assurance Guidelines and JICWEBS’ Social Video Code.

As part of its mission to create a better video internet, AppNexus recently announced its own solution for video viewability, for both instream and outstream inventory, to help clients quickly and effectively identify and reach ideal consumers within video environments. In this capacity, the company supports IAB, GroupM, and custom definitions of viewability.

UnrulyX will give clients access to ad placements on hundreds of premium publisher sites through AppNexus’ open exchange and Private Marketplace. A full list of Unruly’s media partners can be found on the UnrulyX Partner Portal here. UnrulyX inventory is planned for availability in the AppNexus video marketplace by the end of June.

About Unruly

Unruly is the ad tech company that gets videos seen, shared and loved across the Open Web. Positioned at the intersect of video, social, native & mobile, Unruly uses emotional audience data and user-friendly video formats to massively increase viewer engagement, brand performance & publisher revenues.

With 3 out of every 4 video views now taking place outside of YouTube, 90% of Ad Age 100 brands have already used Unruly to connect with audiences at speed and scale across the Open Web.

UnrulyX is the first supply side platform (SSP) for mobile video to offer scaled delivery of native ad formats and guarantee the viewability of premium video impressions bought via RTB.

Unruly employs more than 200 people across 15 offices, with regional HQs in London, New York and Singapore.

Differentiated by a unique data set of 2 trillion video views and powered by a full tech stack, Unruly adds value by algorithmically evaluating content shareability and programmatically targeting custom audiences. Viewability is 100% guaranteed to an audience of 1.44 billion monthly unique users across mobile, tablet and desktop devices.

Its super power is emotional ad tech. Its secret weapon is passionate people on a mission to #DeliverWow. Unruly was acquired by News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) in September 2015.

About AppNexus 

AppNexus is a technology company that provides trading solutions and powers marketplaces for Internet advertising. Its open, unified, and powerful programmatic platform empowers customers to more effectively buy and sell media, allowing them to innovate, differentiate, and transform their businesses.

As the world’s leading independent ad tech company, AppNexus is led by the pioneers of the web’s original ad exchanges. Headquartered in New York City with 23 global offices, AppNexus employs more than 1000 of the brightest minds in advertising and technology who believe that advertising powers the Internet.

For more information, follow us at @AppNexus or visit us at www.AppNexus.com.

Immersv Launches Video Ad Platform for VR Apps

Immersv, a virtual reality (VR) startup based in Los Angeles, has launched a new advertising platform for specifically for the VR domain. The newly-launched platform has been developed to enhance advertising in virtual reality market by bringing into the domain the same kind of advertising techniques that exist for mobile apps.

The platform has been launched with twelve ads for VR app install. However, the company has revealed that it is open to all kinds of VR ads. The company has launched the new ad platform in a closed version, support by Google Cardboard and Samsung Gear VR, which is powered by Facebook-owned Oculus. Though in its early days, Immersv has revealed that it has recorded completion rate of 80%, which is about twice as much as for mobile ads.

Mihir Shah, Chief Executive Officer, Immersv, mentioned the successful performance of VR video ads in a statement, “Advertising in VR is still in its very nascent stages, but based on the early consumer response to our ad units, it is clear that VR-based video ads work extremely well.”

The solution enables VR developers to distribute and monetize their apps and games to VR consumers, who are obviously the most relevant for them. In addition, the platform is also useful for consumers as they can discover new VR apps, games and other products without spending long hours on search.

Immersv Launches Video Advertising Platform for Virtual Reality Apps

Los Angeles-based virtual reality startup Immersv thinks that there’s a place for advertising in virtual worlds: The company revealed its virtual reality (VR) ad platform Thursday, promising to bring some of the same advertising techniques that you might know from mobile apps to VR games and experiences.

Immersv ad units respond to the gaze: Look at them long enough, and you’ll be taken to a virtual movie theater where you got to see video ads for other VR games and experiences. Users also have the option to go to the VR platform’s app store to download the advertised app right away, all without ever taking off their headset.

“Advertising in VR is still in its very nascent stages, but based on the early consumer response to our ad units, it is clear that VR-based video ads work extremely well,” Immersv co-founder and CEO Mihir Shah told Variety. The company has seen completion rates of 80 percent — about double of what you’d see for regular mobile ads, he said.

Shah and his team know a bit about the world of mobile advertising.  Many of them come from Tapjoy, a mobile advertising company that’s being used by more than 10,000 mobile apps.

Shah said that Immersv learned its lesson from the early days of Tapjoy: “One key lesson is that early adopters for ad platforms on any new medium like mobile or mobile VR is that app developers will be the primary advertisers, as they look to get distribution for their apps.” Giving developers a way to surface their apps, as well as make money with them, is key to helping the medium succeed, he argued.

Then again, monetization for VR is still very much untested, and may differ quite a bit from platform to platform. Users of Google’s Cardboard headset may be more willing to tolerate ads that someone who paid hundreds of dollars for a high-end headset.

AppNexus Announces Unified Video Platform with Launch of Video SSP

AppNexus, the world’s leading independent ad tech company, today announced the launch of the AppNexus Video SSP, which complements the company’s existing video buying offering to form an integrated platform for publishers and advertisers. The announcement of the SSP fulfills a market need in light of the recent decline in open, exchange-driven video supply and comes on the heels of AppNexus’ recent launches of its outstream video market and anti-latency technology.

“As Google brings YouTube inventory behind its walled garden and LiveRail sunsets its video ad server, advertisers and publishers need a scaled, independent technology leader in video,” said Eric Hoffert, SVP of Video Technology, AppNexus. “AppNexus is building the industry’s most powerful open video platform to offer superior reach, audience building, and pricing across a wide variety of video supply pools.”

The AppNexus Video SSP is designed to be flexible across video formats, scalable to connect the world’s largest programmatic video buyers and sellers, and efficient for easy adoption and latency reduction. Formats supported include instream (pre-, mid-, and post-roll) and outstream video for desktop and mobile web. Mobile apps can be monetized on iOS and Android via an open source SDK with VAST interstitial video. Programmatic transaction models include video RTB, mediation, managed campaigns, and deals. Creative video hosting provides transcoding into multiple renditions for bandwidth adapted delivery with VAST tracking across a diversity of formats and devices. The SSP uses the ptv tag for instream and the AppNexus Seller Tag which enables integrated monetization of display, native, mobile, and outstream video ads.

“With AppNexus, we were able to quickly ramp up the video monetization of our premium instream inventory and grow our audience,” said Jochen Witte, COO, Stailamedia. “We specialize in multi-screen video reach, and so the control and efficiency provided by programmatic instream, creative video hosting, and anti-latency solutions are important to us in a technology partner.”

To bring video demand to publishers, AppNexus has activated more than 125 video buyers—including large global advertising agencies, ad tech buyers, publisher trade desks, and programmable marketers—since the buying product went into general availability in Q4 2015. More than half of these clients are daily active video buyers, with buying activity in more than 50 countries.

The AppNexus Video SSP comprises the foundation of the full-stack Video Publisher Suite that AppNexus intends to release in the coming year. As the video complement to the AppNexus Publisher Suite for display, the full suite will provide publishers a holistic video solution. Just as AppNexus has aggressively positioned its Publisher Suite as the open alternative to DoubleClick for Publishers (DFP) by Google, the AppNexus Video Publisher Suite will offer publishers a powerful and open alternative to closed video platforms.

“With one unified video platform, AppNexus is able to streamline and simplify the process by which video inventory is bought and sold,” continued Hoffert. “We’re bursting the video cost bubble by helping buyers achieve greater audience reach at a fraction of the cost while maximizing yield for publishers. At the same time, we’re breaking the video speed barrier by cutting latency by up to a factor of 1000x. Our solution allows maximum flexibility to buy video inventory from a diversity of leading video SSPs and directly from publishers of all kinds.”

The AppNexus Video SSP is currently in closed testing with clients in the U.S. and Europe, with general availability targeted for the second quarter. AppNexus will showcase its video SSP technology at its upcoming San Francisco Publisher Summit on March 22.

ABOUT APPNEXUS

AppNexus is a technology company that provides trading solutions and powers marketplaces for Internet advertising. Its open, unified, and powerful programmatic platform empowers customers to more effectively buy and sell media, allowing them to innovate, differentiate, and transform their businesses. As the world’s leading independent ad tech company, AppNexus is led by the pioneers of the web’s original ad exchanges. Headquartered in New York City with 23 global offices, AppNexus employs more than 1000 of the brightest minds in advertising and technology who believe that advertising powers the Internet. For more information, follow us at @AppNexus or visit us at www.AppNexus.com

SOURCE AppNexus

Adcash Unveils Video Ad Platform

ADCASH announced that the latest addition to their product lineup is now available to all customers, new and existing. Adcash Video Ads integrates seamlessly with their existing Self-Service advertiser platform, making it incredibly easy to launch a video ad campaign and reach audiences in-stream, with in-app video ads just around the corner.

Video Advertising has seen tremendous growth in recent years, with 204.2 million digital video viewers and the U.S. alone last year and there are many indications that growth will continue .

Guillaume Fevrier, Head of Ad Operations at Adcash said: “We built Adcash Video Ads because we recognised that this area of the online advertising industry has awesome potential for our customers. We’re incredibly excited to be taking our first step in this new frontier of online marketing.”

The technology behind the Adcash Video Ads platform leverages a lot of the algorithms and ad optimisation systems already in use on their existing products, like in-app and display advertising. It also uses the IAB standard VAST tag, making it compatible with advertisers’ existing video advertising campaigns, right out of the box.

By combining the convenience of Self-Service, the reach of the Adcash network, in Europe and the rest of the world, and the power to engage audiences with video advertising, Adcash Video Ads promises to be a milestone development for the company.
Contact:
Liis Ristal
E-mail: marketing@adcash.com
Tel:+(372)-634-6008

SOURCE adcash.com

AppNexus Launches Open Video Marketplace Featuring Outstream Inventory

AppNexus, the world’s leading independent ad tech company, today announced the launch of its open marketplace for video inventory and introduced its extensive supply of outstream inventory, both proprietary and third-party. With supply from multiple outstream and native video providers, including AppNexus, Teads, and StickyADS.tv, the marketplace will provide one of the industry’s largest pools of programmatic outstream units. Through its outstream supply, AppNexus’ marketplace empowers all publishers — not just video publishers — to auction video inventory with customization and control across desktop, mobile, and native.

“Programmatic video is a growing and critical component of digital advertising,” said Eric Hoffert, SVP of Video Technology, AppNexus. “With in-stream supply under compression, outstream offers all publishers the ability to monetize through video across multiple screens. While other platforms have erected walled gardens around their video supply, we’ve created an open market driven by choice, competition, and innovation. Just as AppNexus emerged as the independent alternative to Google and Facebook in the display market, we intend to make AppNexus the independent leader in programmatic video.”

Google’s recent decision to limit open access to YouTube inventory and the wind-down of LiveRail’s ad serving business have compressed the supply of programmatic pre-roll inventory. At the same time, Twitter’s launch of First View — a mobile video unit similar to mobile outstream — presents an opportunity to non-video publishers, as campaign dollars are apt to follow quality video supply. The AppNexus outstream marketplace offers publishers a monetization alternative across multiple screens and marketers a new and abundant supply of video inventory. Whether through AppNexus’ proprietary outstream unit or inventory from Teads and StickyADS.tv, advertisers can use the AppNexus outstream marketplace to access a highly viewable and engaging video advertising format.

AppNexus’ outstream video technology for publishers runs on both desktop and mobile web, supporting VAST, VPAID JavaScript, and VPAID Flash, and is available using RTB, mediation, deals, and direct video ad serving. It comes with three video players: HTML5, Flash, and a specialized inline mobile player supporting autoplay video, providing a Facebook-like in-feed experience for users on iOS and Android. Publishers can activate outstream selling through the unique AppNexus Seller Tag, which allows publishers to comprehensively monetize across display, outstream video, native, and mobile via a single streamlined tag while customizing outstream settings to accommodate business and editorial preferences. For advertisers and agencies, AppNexus added a new user interface for targeting Outstream video along with pre-, mid-, and post-roll inventory.

“AppNexus brings critical scale and flexibility to the growing outstream video market,” Hoffert continued. “We are taking an approach to promote innovation and creativity and fuel a choice-driven marketplace. We encourage sellers to bring their outstream inventory to our platform to build a diverse and vibrant pool of outstream supply. Unlike the walled gardens, our platform is built to foster choice, competition, and flexibility. AppNexus outstream platform allows publishers on the open Internet to monetize their own brands and sites directly, putting them in full control of their video strategies.”

“We are thrilled to partner with AppNexus, in order to provide a robust pool of inventory to meet buyers’ growing demand for video inventory. Our client list includes many of the leading premium publishers in the world, numbering more than 500 clients and growing,” said Todd Tran, Teads Global Managing Director, Mobile and Programmatic at Teads.

“Using AppNexus’ unique solution combining outstream video, creative video hosting, viewability metrics and ad serving, we were able to exceed our partners’ business needs,” said Michel Vrancken from Bannerconnect, Europe’s leading data and advertising technology company delivering optimal digital experiences. “The outstream video technology is easily customizable and prevents disrupting the users’ website experience while still achieving video monetization via direct or programmatic campaigns.”

AppNexus’ outstream offering is in general availability for buyers and closed testing for publisher clients in the U.S. and Europe with general availability targeted for Q2.

ABOUT APPNEXUS
AppNexus is a technology company that provides trading solutions and powers marketplaces for Internet advertising. Its open, unified, and powerful programmatic platform empowers customers to more effectively buy and sell media, allowing them to innovate, differentiate, and transform their businesses. As the world’s leading independent ad tech company, AppNexus is led by the pioneers of the web’s original ad exchanges. Headquartered in New York City with 23 global offices, AppNexus employs more than 1000 of the brightest minds in advertising and technology who believe that advertising powers the Internet. For more information, follow us at @AppNexus or visit us at www.AppNexus.com

Video – http://youtu.be/y-MWZrrGkfQ

SOURCE AppNexus

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