Global online video ads seeing double digits, to grow over $13b this year
The moving pictures on the newspapers in Harry Potter make it all seem so magical, but they’re not much different from the animations on the average web page these days — something we’ve grown so used to. Yes, we are all glued to our magical digital screens and it’s big data for big money.
As reported by Streamdaily, global advertising revenue from online video doubled to US$11.2-billion between 2011 and 2014, and will jump to US$13.8-billion in 2015.
Let’s be honest, the living room is dying, slowly but surely we are starting to surf the web on our TV and now waiting for a series to come out is like choosing to going to home affairs for fun or renewing your driving license for sh*ts and giggles.
Anna Stuart who’s a senior analyst at IHS Technology confirms out believes when she told Financial Mirror:
YouTube leads the pack by combining a content strategy with an aggressive advertising strategy, YouTube advertising revenue in 2014 amounted to US$4.2-billion, up in double digits from 2013.
This growing gap gives room for outside analytical companies and online optimisation brands to handle the big data. For example Vidiro curates YouTube inventory to collect detailed information on the top 1.5 million channels and there MCNs (Multi Chanel Networks) are. Through the evaluation of this data, Vidiro creates a quick way to evaluate MCN performance, scale and structure to competitors and peers.
Facebook has also started driving a video ad strategy by targeting desktop users with games — a medium which has become super popular in the last year.
The pretty intense price tags on getting your advert on air during a highly watched period on a channel can cost up to six digits (in rands), Biz News reports.
ASquare Media News department was not involved in the creation of this content.