Mobile Ad Market to Surpass $100 Billion Next Year
The mobile advertising market is set to hit a major milestone next year: $100 billion.
According to a new report from research firm eMarketer, advertisers will spend $101.37 billion placing ads on mobile phones and tablets globally in 2016. Mobile ads will account for more than 50% of the digital ad market for the first time.
From 2013 to 2016, the global mobile ad market will have expanded almost 430%, eMarketer said. For 2016, eMarketer is forecasting that mobile ads will account for about 16.5% of total advertising spending.
The growth in mobile advertising has been a staggering trend in the media and marketing world, which eMarketer says is driven largely by the spread of smartphones. More than 2 billion consumers worldwide will use smartphones next year, the research firm predicts.
The market expansion will be driven by the usual suspects: the U.S. and China, which will spend $40.2 billion and $22.1 billion, respectively, on mobile ads next year, eMarketer estimates. The next-biggest spender, the U.K., is only expected to shell out $7.2 billion, and Japan is next on the list at about $5 billion.
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